AGB Philippines, Inc. · 1st Floor
RCC Building. · 104 Shaw Boulevard
Pasig City · Manila · Philippines
Phone +63-2-747 3882/3/4/5/6/7 · Fax +63-2-635 7997
E-mail: agbphil@agb.com.ph · Internet: www.agb.com.ph
AGB Group with its local partner PSRC (RI affiliate) has won the tender for TAM in the Philippines. The contract between the Television Research Council (TVRC), the joint industry body representing Advertisers, Advertising Agencies and Television Stations, is based on a panel of 600 reporting homes, in Metro and Mega Manila, with official data delivery in June 2000.
Population: 84.619.974 (July ‘03 estimate)
Panel Size: 1,030 households (490 Metro Manila, 240 Suburbs, 100 Northern Luzon, 100 Central Visayas, 100 Southern Mindanao)
First data production: January 2000
The Panel
Peoplemeters installed: 2.000
Universe: 20.400.000 (individuals 2+ in TV households)
Data monitored: Terrestrial, cable, satellite and VCR viewing
Data retrieval via: Telephone lines and cellular telephone network
Products and Services
Databases: Programs & Breaks, Spots, Advertising Expenditures
Software Packages: AGB WorkStation, Xpert
Services: Special analyses
Data delivery: On-line, magnetic media, printed reports
Main Clients
TV Stations: ABS CBN Broadcasting Corporation, GMA Network
Advertising Agencies and Media Buyers: BGO, Campaigns & Grey, Dentsu Philippines, DYR, Lowe, Inc, MindShare Philippines, Optimedia Philippines, Saatchi & Saatchi, Starcom, Universal McCann
Others: Television Research Council (TVRC), Unilever Philippines
Contact AGB in The Philippines
Chief Operating Officer - Maya Reforma
Client Services Manager - Roberto De Belen
Check the source.