As MTV launches its internet channel on the 25th, something that Disney and Microsoft already do, AFP is seeing the trend that TV content is becoming device independent as previously exclusive TV content is now available via mobile devices (phones or game consoles).
MTV is launching a free “channel” on the internet that will show some of the station’s TV programmes, including reality hit The Osbournes.
The MTV Overdrive website will let users with high-speed computer connections watch music videos and extended programmes on demand. [source]
Whether by way of computer screens, home entertainment centers, game consoles or mobile phones, industry experts agree that TV is on the brink of going truly mobile.
The rapid development of mobile networks and handsets as vehicles for accessing entertainment content is transforming the television landscape and dominated the influential MIPTV/MILIA audiovisual and digital content trade show that closes its doors here Friday.
“TV is about to go mobile,” Dawn Airey, Managing Director of satellite broadcasting giant BskyB’s Sky Networks, said in a keynote speech here this week.
Television will become available on PC screens, game consoles and “increasingly on mobile phones,” Airey emphasised to a packed-to-capacity audience that included many of the world’s key players in the audiovisual and digital hi-tech sectors.
The growth in the popularity of digital TV is tremendous, Airey stressed, noting that there is now a free, open TV market. The stage is now set for more channels and more ways in which to watch them, she said. [source]