Archive for April, 2007

Suicides as pop culture products

Saturday, April 21st, 2007

The Copycat Effect: How the Media and Popular Culture Trigger the Mayhem in Tomorrow’s Headlines available at Amazon » .

Comment by Christopher Warnock:

Loren Coleman’s “The Copycat Effect” is a well researched and compelling account of how media accounts of suicide trigger off further deaths. Coleman, a well known and respected authority on suicides and the author of “Suicide Clusters” goes into exhaustive detail and carefully documents the phenomenon of copycat suicides, giving examples from Ancient World up to the Kurt Cobain, Columbine and “The Deerhunter”.

After reading the extensive documentation that Coleman provides there can be no further doubt of the existence of the suicide copycat effect. What is interesting about Coleman’s account is that he never descends into a polemic about media violence and it is clear that the media does not “cause” violence, but rather triggers off these occurrences in susceptible individuals.

Google as the next ad broker and offline audience metrics provider

Friday, April 20th, 2007

Can Google become the next ad broker for television, radio and print in the US and eventually in the Philippines? At the same time, would it be able to threaten AGBNielsen in the field of viewer metrics? Give it five years and if the Kapamilya-Kapuso network wars were still present, then the delusional fans would be saying bad words to Google Metrics or Google Adwords Offline or whatever its going to be called.

Google turned targeted online ads into a $10.6 billion business, and it has been pushing into offline advertising with the promise that its automated online-auction system can revolutionize traditional, inefficient ad markets, including radio, newspapers, magazines and now television. »

And more:

Business intelligence is the most detrimental thing to the advertising world. Think about it: If you couldn’t produce real-time ROI metrics would you really want another company trying to monitor your faux statistics. »

Globelines Speak and Surf, Bayantel SPAN and PLDT Landline Plus

Thursday, April 19th, 2007

It’s hard to find information about PLDT Landline Plus — a landline over cellular network combo — but I found about Globelines Speak n Surf and Bayantel SPAN. And Digitel MANGO.

Globelines Speak n Surf
For P700 or P800 a month you get a wireless landline and wireless internet connection! Neat!

Bayantel SPAN
This service runs on CDMA standard at P750 a month with unlimited calls and TXT messages with the SPAN network. A neat way to launch their mobile service. Nagsimula muna sa landline. Available in Metro Manila and selected provinces. My guess is that ‘other provinces’ would include areas where there is a strong SKY or Bayantel DSL presence. Wireless internet bundle still being planned.

PLDT Landline Plus
No installation needed. Just sign up, and pay P499 (that’s a cute P500) for monthly dues and less than P200 for the monthly handset installment payments.

It’s still a cellular phone because it takes advantage of SMART/PLDT cell sites. But the phone won’t fit inside your pocket since it looks like a regular home phone minus the wires. more here ». No internet bundle as of yet.

Digitel MANGO
I almost missed this one. Mobility Access Network for the Man on the Go (MANGO) is a wireless internet-ready landline.

Read also:
Bayantel rolls out wireless landline service
Globelines, PLDT and Bayantel’s Landline +DSL part2

Extra:
I just realized this is nothing but wireless loop network (WLL). Bleh, old technology that was dug up because, suddenly, CDMA is in again! And talk about WiMax and 3G that gives this resurrection worthy of a thousand trumpet calls.

I’m beginning to think dual-mode quad-band mobile phones are hot! For example Nokia 6680 has dual mode WCDMA/GSM operation and tri-band GSM coverage on up to five continents (GSM 900/1800/1900 and WCDMA 2100 networks). Nokia 6151 is even better as it is a more recent model.

Also of interest: Broadband AIRNET (or OI)

Reality TV and Uneven Expectations

Tuesday, April 17th, 2007

The reason why strong contenders don’t stay long:

To win praise this past week, Sanjaya merely had to improve a little bit from his previously weak performances. To earn criticism, Melinda only had to stumble slightly from her previously strong performances. Sanjaya didn’t become a singer of Melinda’s caliber overnight, nor did Melinda become a performer on Sanjaya’s level.

The audience’s diminished expectations for Sanjaya have, therefore, made his potential for growth unlimited, while viewers’ exceptionally high expectations for Melinda have made her potential for failure much more possible.

By underwhelming viewers and then impressing them with his growth, never mind his well-coiffed personality, Sanjaya may have found the key to winning “American Idol.” An F student has a lot of room to show improvement and growth, while any extraordinary work an A student completed will only keep them at the A level.

It’s all charisma versus talent. And mere talent can become boring. And more:

Sanjaya appears to be acutely aware of this tendency to reward those who stand out, but even if he isn’t, he’s certainly benefiting from it.

Perhaps he’s also watched a lot of “America’s Next Top Model.” On that show, Tyra Banks and her team of judges routinely drop aspiring models from the competition even though those women have looked fantastic in their photographs. Yet they still go home because, as Tyra frequently lectures her girls, some of them do not show desire, personality, and growth week after week.

Tyra tries to make an argument to the competitors and to viewers that those characteristics make good models, but that is a tough argument to make when the models with stronger pictures leave before those who stay.

PLDT Landline Plus: Bulky but cheaper (mobile) home phone

Sunday, April 15th, 2007

No installation needed. Just sign up, and pay P499 (that’s a cute P500) for monthly dues and less than P200 for the monthly handset installment payments.

It’s still a cellular phone because it takes advantage of SMART/PLDT cell sites. But the phone won’t fit inside your pocket since it looks like a regular home phone minus the wires. You also have the landline area codes like 074 for Baguio / Benguet / Mountain Province instead of the 0918- / 0919- / 0920- / etc prefixes.

That means cheaper calls. I’m thinking I can bring it with me to Sagada then back to Baguio. So kung tatawag mga Baguio callers ko, they pay local (unlimited telebabad, di ba?) even if I’m in Sagada. You can’t do that if one has the traditional landline and the other has a mobile phone.

Ang laki na ng backlog ng PLDT sa the provincial areas kaya naisip nila ang strategy na ito. To apply, you have to go to your provincial PLDT/Piltel/SMART center.

Google Paper then Google Package

Sunday, April 1st, 2007

Google starts testing its shipping business by introducing Google Paper. Your GMail copy via snail mail. Later, Google will be offering to ship the goods you ordered via Google Checkout. Sigh, I still want my Google Gulp. But all you get are ads at the back of your paper mail or the full color photos (on photo paper). No free drink on a bottle with a brim that can analyze your saliva and tell you what kind of person you are with matching AdSense.

Sad part: Service is offered in US only. So if you want to send you sister or Mom in the US some pictures, just send them via GMail, and then they’ll request to have it printed and they’ll get it from their mailman. Ayos!

Sounds better than Google on Print News. The advertising is more targeted without the advertisers exactly who you are. But will the stacker not read your mail before stuffing it into an envelope?