Archive for the 'Science and Technology' Categorya

Google as the next ad broker and offline audience metrics provider

Friday, April 20th, 2007

Can Google become the next ad broker for television, radio and print in the US and eventually in the Philippines? At the same time, would it be able to threaten AGBNielsen in the field of viewer metrics? Give it five years and if the Kapamilya-Kapuso network wars were still present, then the delusional fans would be saying bad words to Google Metrics or Google Adwords Offline or whatever its going to be called.

Google turned targeted online ads into a $10.6 billion business, and it has been pushing into offline advertising with the promise that its automated online-auction system can revolutionize traditional, inefficient ad markets, including radio, newspapers, magazines and now television. »

And more:

Business intelligence is the most detrimental thing to the advertising world. Think about it: If you couldn’t produce real-time ROI metrics would you really want another company trying to monitor your faux statistics. »

Globelines Speak and Surf, Bayantel SPAN and PLDT Landline Plus

Thursday, April 19th, 2007

It’s hard to find information about PLDT Landline Plus — a landline over cellular network combo — but I found about Globelines Speak n Surf and Bayantel SPAN. And Digitel MANGO.

Globelines Speak n Surf
For P700 or P800 a month you get a wireless landline and wireless internet connection! Neat!

Bayantel SPAN
This service runs on CDMA standard at P750 a month with unlimited calls and TXT messages with the SPAN network. A neat way to launch their mobile service. Nagsimula muna sa landline. Available in Metro Manila and selected provinces. My guess is that ‘other provinces’ would include areas where there is a strong SKY or Bayantel DSL presence. Wireless internet bundle still being planned.

PLDT Landline Plus
No installation needed. Just sign up, and pay P499 (that’s a cute P500) for monthly dues and less than P200 for the monthly handset installment payments.

It’s still a cellular phone because it takes advantage of SMART/PLDT cell sites. But the phone won’t fit inside your pocket since it looks like a regular home phone minus the wires. more here ». No internet bundle as of yet.

Digitel MANGO
I almost missed this one. Mobility Access Network for the Man on the Go (MANGO) is a wireless internet-ready landline.

Read also:
Bayantel rolls out wireless landline service
Globelines, PLDT and Bayantel’s Landline +DSL part2

Extra:
I just realized this is nothing but wireless loop network (WLL). Bleh, old technology that was dug up because, suddenly, CDMA is in again! And talk about WiMax and 3G that gives this resurrection worthy of a thousand trumpet calls.

I’m beginning to think dual-mode quad-band mobile phones are hot! For example Nokia 6680 has dual mode WCDMA/GSM operation and tri-band GSM coverage on up to five continents (GSM 900/1800/1900 and WCDMA 2100 networks). Nokia 6151 is even better as it is a more recent model.

Also of interest: Broadband AIRNET (or OI)

PLDT Landline Plus: Bulky but cheaper (mobile) home phone

Sunday, April 15th, 2007

No installation needed. Just sign up, and pay P499 (that’s a cute P500) for monthly dues and less than P200 for the monthly handset installment payments.

It’s still a cellular phone because it takes advantage of SMART/PLDT cell sites. But the phone won’t fit inside your pocket since it looks like a regular home phone minus the wires. You also have the landline area codes like 074 for Baguio / Benguet / Mountain Province instead of the 0918- / 0919- / 0920- / etc prefixes.

That means cheaper calls. I’m thinking I can bring it with me to Sagada then back to Baguio. So kung tatawag mga Baguio callers ko, they pay local (unlimited telebabad, di ba?) even if I’m in Sagada. You can’t do that if one has the traditional landline and the other has a mobile phone.

Ang laki na ng backlog ng PLDT sa the provincial areas kaya naisip nila ang strategy na ito. To apply, you have to go to your provincial PLDT/Piltel/SMART center.

Google Paper then Google Package

Sunday, April 1st, 2007

Google starts testing its shipping business by introducing Google Paper. Your GMail copy via snail mail. Later, Google will be offering to ship the goods you ordered via Google Checkout. Sigh, I still want my Google Gulp. But all you get are ads at the back of your paper mail or the full color photos (on photo paper). No free drink on a bottle with a brim that can analyze your saliva and tell you what kind of person you are with matching AdSense.

Sad part: Service is offered in US only. So if you want to send you sister or Mom in the US some pictures, just send them via GMail, and then they’ll request to have it printed and they’ll get it from their mailman. Ayos!

Sounds better than Google on Print News. The advertising is more targeted without the advertisers exactly who you are. But will the stacker not read your mail before stuffing it into an envelope?

Feed Scrapers and Angry Bloggers

Sunday, March 25th, 2007

Bloggers even want a plug-in maker shot (a bloody joke, lad).

You now have WordFeed FeedWordpress (here), Elliot Back’s Autoblog (here) and WP o’ Matic (here). Whether you call them blog syndication plugins, atom/rss aggregators or scrapers or whatever, they can handle the job easily for free and you magnet automatic rabid feedback from the bloggers who own the feeds, too!

I tried FeedWordpress just to see how it works and viola! a hate mail arrives. I didn’t even know my test blog address but somehow, Technorati was quick.

I mean, people can get mad if their feeds even reach Google Reader, Netvibes, Pageflakes, etc. So modify your feed settings. This is just the beginning of autodiscovery.

Google Gapminder

Saturday, March 24th, 2007

The Gapminder is a glimpse of how Google’s version of Powerpoint would look like. It’s going to be much better if you are looking into the Spreadsheets + Presently (if that’s how it’s going to be named) angle. Imagine that as of now you can gather info from the web and plug it in to Spreadsheets. From there, you can transform this data into visual form. This is where Gapminder comes in. I’d be guessing Google Maps would also be part of the picture.

Gapminder world population through the years

Ang galeng! More at Google Blog here.

notYouTube

Saturday, March 24th, 2007

Now that YouTube is Google, the rest would have to make their own. The rest will be focusing on copyright protection and revenue sharing. Something like the old way of doing business.

The new venture, which doesn’t have a name yet, will also allow users to download movies and TV shows to own and play back whenever they want. At first, however, the focus will be on showing video streams of hit shows - with ads - such as NBC’s “Heroes” and Fox’s “24.” Fox is owned by News Corp.

The online partners for the new business include Yahoo Inc., Time Warner Inc.’s AOL, Microsoft Corp.’s MSN, and News Corp.’s MySpace. The new network will also make shows available on its own Web site.

The impetus behind the venture is to provide an authorized, copyright-protected and ad-supported alternative to YouTube, which has turned into an enormously popular online destination, with some of its hits coming from user-uploaded shows from television. [source]

OscarTorrents

Sunday, February 18th, 2007

Visit OscarTorrents:

To all intellectual property landlords: we are aware that OscarTorrents might annoy you — but contain your righteous indignation for a while, and think: we’re only linking to torrents that already exist. Face it: your membrane has burst, and it wasn’t us who burst it. Your precious bodily fluids are escaping.

You haven’t beaten us, so why not join us? Think of a new business model that doesn’t involve overpriced pieces of plastic and skanky cinemas hawking cheap carbohydrates while relying on $6/hr projectionists who can’t keep a film in focus — not to mention insulting your audiences by (to pick a few examples) surveilling us with nightvision glasses, searching bags, 30 minutes of commercials and bombarding us with ridiculous anti-piracy propaganda. Take a look at yourselves. Is it really any wonder we’re winning?

Gliffy and Mayomi

Sunday, October 8th, 2006

Mga bago kong laruan. Ang saya. Mayomi para maayos salisalibod na isip at Gliffy para sa mga diagrams, floor plans, mga ganun.

Nokia Wibree vs. Bluetooth

Wednesday, October 4th, 2006

Nokia’s Wibree is a smaller and 10 times more energy efficient answer to Bluetooth.

Wibree won’t interfere with Bluetooth-based wireless networks